Comments on: Marketing Monday: Reaching a NEW Audience.

By: Richardp

Richardp — Thu, 17 May 2012 22:23:31 +0000

One of my daughters has retired from her career employment and is now spending the months of the school year as a classroom assistant in our local school system. She elected to work in the special education area with autistic children. Our local AMC theater shows the Sensory Friendly Films. I’m going to make sure the she is aware of it.
Thanks for this helpful post, Nichole.

By: Danyelle Franciosa

Danyelle Franciosa — Thu, 17 May 2012 01:06:13 +0000

Me and my husband love to watch movies in theaters and I think I could get more ideas in marketing. You have a good idea when it comes to marketing in reaching a new audience and thanks a lot for sharing us here your brilliant ideas.

By: Kathy

Kathy — Wed, 16 May 2012 04:45:07 +0000

What a wonderful idea. Our son has Aspergers but at 29, he can now handle most loud noises. Certainly enough to enjoy the movies but perhaps not the race track. He can handle playing Rachmaninoff on the piano and that gets mighty loud! Hubby also has Aspergers and won’t go near a rock concert.

I’d love to see this concept in Australia as there are just so many people somewhere on the spectrum these days. When our son was diagnosed at 12, not many knew about Aspergers, certainly not his teachers. Today it seems that almost everyone knows someone or is related to someone with some form of Autism.

By: Alice Coaxum

Alice Coaxum — Tue, 15 May 2012 22:58:10 +0000

That is a wonderful thing AMC is doing because it opens up options for those who wouldn’t be able to tolerate attending a regular movie. Also “How” is a good question to ask ourselves about how we can broaden our audience. I’m going to have to think about that and see what I come up with.

By: Peggy Baron

Peggy Baron — Tue, 15 May 2012 20:23:41 +0000

Yes! I love that they reached out to a new audience – one that can benefit from what they have to offer while at the same time making AMC more sales. It seems like a win-win.

I like to think outside the box and this idea has my brain firing on all cylinders. Thanks for the share, Nik.

Peggy

By: Lisa

Lisa — Tue, 15 May 2012 18:15:27 +0000

I think this idea is ingenious. My son was not on the spectrum but these new theaters would have been great for him, he always seemed overloaded in the movie theaters.

As far as marketing, I would love to think of a new angle for my e-commerce store. Being at the mercy of Google updates is not fun. I had been doing great for awhile but noticed today I’ve lost rankings in the SERPs.

Gotta put my thinking cap on.

By: Vicki Kron

Vicki Kron — Tue, 15 May 2012 17:23:37 +0000

Now this is indeed a great move. My grandson will fit right in with their novel concept. Think outside of the box, that will keep me coming up with new ideas, hope some of mine are this great.

By: Jenny Dunham

Jenny Dunham — Tue, 15 May 2012 17:06:33 +0000

Thanks for sharing this program, Nicole. I have two grandsons who would love going to a theatre like this. Now, I’m going to have to put some thought into how I can use this idea in my own marketing.

By: The Mom

The Mom — Tue, 15 May 2012 03:44:07 +0000

My Hubby (known to Nicole and family as Papa) manages a small, independent theatre. No stadium seating, no big noisy surround sound stuff. It appeals to older clientele. But, I wonder if another audience might be children and adults both, who simply can not tolerate the over stimulation of those other theatres. You won’t find a 3D movie. You won’t find the heart-pounding sounds. What you find is a movie that is easier to see and listen to. I don’t know if the movies would be as sensory-sensative as needed, but it is an option for many. It’s another audience, for sure.

By: Lisa Marie Mary

Lisa Marie Mary — Tue, 15 May 2012 03:37:41 +0000

So. completely. awesome. I absolutely love this idea, from a sensory issues perspective and from a marketing perspective!

The really cool thing, marketing-wise, is that they are the first! The first to attempt – and succeed – at opening their doors to this market segment. More often than not, it rocks to be first!